Attic insulation and rodent proofing contractor
How Neo Attic Solutions saw a 520% return on ad spend in just their third month of running a Google PPC (pay-per-click) campaign
Monthly Ad Spend-$5,000.00
Background
Neo Attic Solutions is one of Southern California’s premier attic insulation and rodent-proofing contractors. They specialize in crawl space and attic insulation installations, rodent proofing, attic sanitation, and more. They maintain a reputation for high quality workmanship and excellent customer service.
Key Metrics
55%
of calls came in through Google PPC (pay-per-click)
520%
return on ad spend by just the third month
200%
increase in inbound leads
Why Did they hire Bold Pro Digital?
Neo Attic Solutions had been relying on home improvement magazine print ads since they started their business. Although it has worked great for them, they understood that they needed to create an online presence and a second source of advertising. They’d
advertised through Google with other agencies twice in the past and saw little to no results. After speaking with the owners and helping them understand why their past campaigns were likely unsuccessful they decided to give us a try. By the end of the first month, they’d already seen a tremendous difference from previous campaigns.
They stated that the communication alone was better out of the gate and by the end of month one they already made 2 sales. As we stated to them when they started the campaign, month 3 is when you usually start to see the results of the optimizations and Google’s algorithm beginning to understand what it is that you are trying to target. Sure enough, by the end of month 3, they saw a 520% return on ad spend, and as for not believing in digital marketing, the third time was truly a charm.